Meet Aditya Bhamidipaty, Founder and CEO of FirstHive, which he founded with the vision of creating customer identities and driving marketing ROI. Firsthive is an Intelligent Customer Data Platform (CDP) that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions. Aditya's stewardship of FirstHive has empowered it to be among the first to incorporate machine learning into customer data profiling. Founded in 2016, FirstHive has customer deployments in some of the leading BFSI, FMCG, and manufacturing enterprises across the US and the Indo-Pacific region. Credit: FirstHive
Dateline NBC
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
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